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For my first Upper East Side Poster in the UES campaign, I decided to go back to my original ideas and feelings about the Upper

East Side which were this idea of handcraft luxury, artisan goods and old world feel.  I also chose to incorporate the crown idea into this first, simple graphic poster.  I am in the process of creating the second poster which will incorporate photographs and graphics, but wanted this poster to demonstrate a old world meets new in a simple flat composition, that appears hand drawn and crafted, reminiscent of an invitation to an exclusive event.  This is what I wanted to be brought across in this first poster of the campaign series.

Upper East Side Slogan, Ad Layout and Logo sketches

Upper East Side Pictograms

For this assignment we had to choose three different things that described our neighborhood and then transform them in pictograms.  For the Upper East Side I chose to depict, tourists, nannies and money (more of an overall pictogram for the neighborhood).
TOURIST CROSSING!

UPPER EAST SIDE MONEY BAGS!

NANNY CROSSING

Development Sketches

 

 

Hierarchy Exploration

I chose this magazine cover for INDESIGN magaazine as an example of hierarchy due to its amazing mix of both typeface, font variations, color and subtle use of of a wide grid.

 

Also from INDESIGN magazine this interesting layout utilizes a more strict grid, but still has an open airy feeling to it.  Mixing typeface and variations this is still an easy to read effective layout using a more traditional grid in a modern way.

This simple simple layout actually utilizes a pretty tight grid in order to allow for an organized yet extremely open layout.  Using one typeface and one design element, the layout effectively communicates it’s message in a clear and concise way, I thought it was interesting how the grid can apply to any layout even one that at first may not appear to be organized accordingly.

This table of contents from “The Design of Dissent” edited by Milton Glaser should and does have an amazing design.  The use of the same typeface and its variations is clearly designed along a simple grid layout managing to bring across a current and up to date feeling that is in line with Milton Glaser’s awareness of the current state of design.

This poster although not a traditional grid, shows the varying ways one can implement a grid, stretched and skewed to create an extremely un traditional but interesting and clear layout!

Cover Explorations

 

These are my three cover variations for the NYC Adventure guide book, I used Bodoni, Optima, Cochin and Century Gothic in these layouts

 

 

 

 

Upper East Side Layout Exploration

For my section of the NYC adventure guide for class, I decided after testing some of my sketched out on a two column layout, I wanted the layout to be light and sophisticated,  but with a sturdy, “heavy” old world feel, I decided on using Bodoni and Cochin Type Faces and I rendered a “wax stamp” UES Emblem on Illustrator.  I then used on column as a visual column filling it up with pictures that I took on the Upper East Side on the other side I laid out my and I feel as though I reached a good medium in mixing both old and new, what I feel the Upper East Side successfully does.

On my second trial layout page I was again used the two column layout, the layout that I plan to carry through the entire project.  I liked the idea of the one column as visual and the other as explanation whether specific to the picture or more general as a whole. I again used Bodoni but used one of the typefaces that I explored earlier Optima, in both regular and bold and italic.

Upper East Side Synopsis

For this assignment I *Picked the Upper East Side,  one of the most affluent neighborhoods in Manhattan located from 59th Street to 90th Street, and bounded by the East River and Central Park on the west side.  Although at first I assumed that this would be a boring neighborhood minus the myriad of world famous museums I realized that I was in the wrong.  After doing research on the Upper East Side I found many interesting facts and quirky things about this austere and elite neighborhood of New York.  On my first visit to the UES, I visited the obvious attractions, the Met, the Guggenheim, the Whitney and the Armory and the Frick Collection a majority of the New York’s highly esteemed museums and for the most part located along mueseum mile, a stretch of fifth avenue from 82nd to 104th streets.

On my second visit I visited some of the famous hotels and restaurants of the Upper East Side, including The Carlyle, The Plaza, The Mark and The Lowell, along with restaurants such as Elaine’s and Atlantic Grill, although I didn’t indulge in the food I was able to get a general vibe for the standard of the cuisine in the neighborhood form these and some of the other restaurants that I passed by. Also many notable movies were filmed on the Upper East Side, Breakfasts at Tiffany’s, The Great Gatsby and Manhattan, just to name a few.

Overall the general vibe I got from the Upper East Side was not the young artistic vibe that one receives from Lower Manhattan and Brooklyn, but clearly of an overall feeling of polished sophistication and class, probably due to the Upper East Side being some of the most expensive real estate in the world and although beautiful and historic much of the neighborhood, other than the more touristy areas came off to me almost as kind of cold…that the people who inhabit the neighborhood believe themselves to be part of an elite club that one can only gain access to by flashing an American Express Black Card or by carrying multiple Bloomingdales Largest Brown Bags.

Attractions

 

Museums:

The Metropolitan Museum of Art

The Armory

The Frick Collection

The Guggenheim

Cooper Hewitt

The Whitney

 

Restaurants:

Elaine’s

Altantic Grill

PJ Bernsteins

Restaurant Daniel

 

Historic and Architectural:

The Gracie Mansion

Sutton Place

Frank Lloyd Wrights Guggenheim Museum

 

Hotels:

The Carlyle

The Plaza

The Mark

 

 

UES Font Family Exploration

 

On the UES, I encountered many different typefaces and fonts, but I chose these five to represent the neighborhood old world classic feel, The typefaces that stood out to me the most in the neighborhood were numbers and street names applied on mounted gold plaques on buildings or addresses carved into the actual stone used to clad the facades of buildings, these visuals are what really gave me an impression of the neighborhood bringing across not only the addresses of buildings but an overall feeling of what the Upper East Side is all about.

Upper East Side Photo Exploration

Typographic Texture With Grid

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